Are you confident? Full of life and energy? Ask questions of the people about their needs, goals and aspirations?
Or do you walk up to people at a party or gathering, tell them “I’m a life coach,” then slither over to the corner of the room and stay silent for the rest of the evening because they walked away when you opened your mouth? Ouch.
First of all let’s get something straight: not everyone is going to be your client! In fact MOST people at any given party or network gathering are NOT looking for a coach or consultant . . . they just want to have a good time, meet people, and tell OTHERS what THEY do!
Sound familiar? It should… you are just like them! You want to talk about YOUR stuff, they want to talk about THEIR stuff . . . and nothing gets said except a bunch of words to people standing there wishing they could get a word in edgewise!
A wise person once told me “People are primarily interested in themselves. when they look at a group picture, who do they look for first? That’s right . . their OWN image!” It’s so true. People want to talk about themselves . . . AND, if you give them a chance to do that, guess what? YOU become an interesting person!
Try that during these Christmas holidays. When attending some event or gathering, walk up to someone and introduce yourself. then tell them they look like and interesting person and you’d like to find out more about them and what they do.
Then sit back (or stand back) and let them do 75% of the talking while you actually listen to what they have to say! You’re a COACH, dammit, so use your coaching skills when talking to people!
When they find out you’re a great listener, they will connect the dots and . . . VOILA! You have a new client. And all you did was listen and give feedback to clarify their points.
So how do you talk to people about coaching when you’re not sure if they’re interested?
You don’t; you simply coach. When they come around to ask what you do, you tell them “I coach people on ways they can get the most out of themselves to accomplish . . . ” and then add a general topic, or whatever field or subject the person is talking about. they will quickly see that this great listener can actually do something to help them . . . and likely give you another chance.
Be prepared afterwards to send them to an online opt-in page where they can sign up for a free offer, report or video training. Or simply ask for their card and put them on your contact list. You want to give them some reason that allows you to contact them again and follow up.
Then always be sure to follow up – with more information they seek or some resource – not even you – that they might find the answers they seek. Send them a card, a clipping, an email with a link to the resource you told them about . . . something that will let them know you heard them.
They will remember you.
And – if you gave them specific steps to take that eventually lead them to sign up for long-term coaching – who knows? Once they are convinced that you are the one to help them solve their problem, they will call!